The concept of transmedia storytelling is unique in the sense that it entails telling different portions of a story on separate media platforms. Furthermore, it varies from other forms of cross-platform distribution. The adaption of transmedia storytelling perspectives and business models in creative co-production ventures is an evolving phenomenon, which presents scarce evidence in extant studies. In the light of the recent India-UK co-production treaty, this paper is aimed at offering a thematic analysis of evidence concerning the transmedia storytelling and business models in films and co-production ventures. The paper reviews existing studies and published work over the past fifty years to suggest a thematic map of research for future research ventures in this fairly under-researched area. Along with several crucial findings, the study confirms that more focused studies in the area will help to form clear assertions about the cultural, artistic, and economical possibilities of the film co-production agreement between the Republic of India and the United Kingdom and bilateral impacts of the same in creative agendas. The study offers crucial practical and theoretical implications for future analysis of the creative progression of co-production elements, which will also map the developmental graph of transmedia evolution, and also the variables involved in the exchange of practice facilities and infrastructure between the two countries.
