Unravelling socio-technological barriers to AI integration: A qualitative study of Southern African newsrooms

This study explores the socio-technological barriers to the adoption of artificial intelligence (AI)-powered solutions in three countries of the global south – South Africa, Lesotho, Eswatini, Botswana and Zimbabwe. Through 20 in-depth interviews with key stakeholders, it examines the distribution and circulation of AI technologies within selected newsrooms. Furthermore, the article explores socio-technological obstacles to the integration of AI among journalists. Lastly, it examines the consequences of these socio-technological obstacles to journalism. The article specifically seeks to answer three questions: How are AI technologies integrated in southern African newsrooms? What are the socio-technological barriers attendant to the use of AI in selected news organisations of sub-Saharan Africa? What are the implications of these socio-technological barriers to the process of news production in these newsrooms?

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