This study examines the adoption of Generative AI (GenAI) systems through the lens of Institutional Theory. Using a mixed-methods approach, we analyze how coercive, normative, and mimetic pressures influence GenAI integration in organizations. Key findings reveal:(1) regulatory frameworks significantly shape GenAI adoption strategies, with variations across industries and regions;(2) organizations balance conformity to institutional norms with innovation, often through strategic decoupling;(3) GenAI’s unique capabilities challenge traditional institutional pressures, necessitating new governance models; and (4) early GenAI adopters emerge as new sources of mimetic pressure, accelerating industry-wide adoption. We propose a novel framework capturing the interplay between GenAI characteristics and institutional dynamics, contributing to both Institutional Theory and AI adoption literature.
Generative AI through the Lens of Institutional Theory
Written by
in